Undercover for Men

Jun Takahashi has never played by the rules, leapfrogging the conventional apprenticeship to create his own label while still at college. Since the launch of Undercover in 1990, the Tokyo-based iconoclast has remained beloved by streetwear's inner sanctum, while becoming an avant-garde runway fixture in Paris with shows that often echo his punk roots. Undercover operates under the maxim “We Make Noise Not Clothes,” and embodies the essence of Japanese cool; raw-edged rebellion and dramatic high-concept elegance.